Situation Analyses
Prior to doing any serious business planning, it is imperative that firms conduct a comprehensive situation analysis. Doing so enables companies to determine the outside influences that may impact their performance, while also better understanding one’s own internal capabilities.
At Management and Marketing Solutions, we have conducted numerous situation analyses that have led to new insights and opportunities to help transform businesses. Among the items we assess as part of the internal and external situation analyses we perform are as follows:
External Situation Analyses
- Competition
- Technology Changes
- Legal and Regulatory
- Market Size and Product Category Performance
- Consumer Shifts
Internal Situation Analyses
- Organization
- People Resources
- Financial Performance
- Department Capabilities
- Success of Past Sales and Marketing Activities
- Controls In Place
- Customer and Consumer Performance