Founder’s Bio

Michael Bauer | President

Michael is the President/Founder of Management and Marketing Solutions, LLC where he has consulted for a variety of consumer goods, private equity, financial, telecommunications, e-commerce, consumer research, and payroll firms. Previously Michael worked for 31 years at Unilever, with prior marketing experience at the Coca-Cola Bottling Company.

mms-founders-bio-2While at Unilever, Michael held various positions in general management and marketing where he consistently over-achieved against revenue, profit, market share, and cost savings targets. Michael’s most recent position at Unilever was Vice-President and General Manager of the Spreads, Dressings, and Beverages business unit, a $2.4 billion entity that includes such brands as Lipton, Hellmann’s/Best Foods, Shedd’s Country Crock, I Can’t Believe It’s Not Butter, Promise, Skippy, Imperial, Brummel & Brown, and Wish-Bone.

Some noteworthy accomplishments during his career at Unilever include helping grow Unilever’s share of the margarine category from a 7 to a 55 percent market share, being instrumental in developing several new brands that were taken national including Shedd’s Spread Country Crock, I Can’t Believe It’s Not Butter, Brummel and Brown, Chicken Tonight and Promise Take Control; and playing a key role in Hellmann’s obtaining the number one position in the Spoonables category. He also was involved in numerous international projects at Unilever including running a Global Innovation Center, leading the Global Novel Cheese team, and serving on the global boards of the Spreads and Cooking Products, and Dressings product categories.

Michael is currently a member on the boards of the National Association of Margarine and Manufacturers, and the Association of Dressings and Sauces, where he has held the title of Chairman. He is also the former Chairman of the US Tea Council. Michael likewise is a member of the CHS Payroll advisory board.

Michael holds a BA in Marketing from Michigan State University, and an MBA from Wayne State University.

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