Marketing Spending Efficiencies
A long term adage in the marketing world is that “half the money I spend on advertising is wasted; the trouble is I don’t know which half”. While maybe acceptable to businesses in the past, companies today must take the steps necessary to ensure that every dollar is generating value for the firm.
At Management and Marketing Solutions, we will guide you on how best to obtain greater efficiencies when spending marketing dollars. We start by using sophisticated marketing mix models that help provide greater efficiency in terms of overall spend. These tools can help you both from a macro standpoint in terms of overall spend, while providing critical insights on such micro issues as the selection of creative and how best to allocate media dollars.
However MMS does not stop there. Using our years of experience on the client side in managing considerably large marketing budgets, we provide you with critical learnings as how best to get ‘the most bang for the buck’. These learnings not only take into account the need to drive more volume per dollar spent, but how in the process to minimize the risk of incurring brand equity erosion.
