Customer/Shopper Marketing continues to take on an increased role in companies’ activation plans. Indeed with the majority of consumer purchase decisions being made while in the store shopping, having the right type of programs at retail is critical to winning in the marketplace. Likewise the retail trade has stepped up its efforts to get their suppliers to come up with new customer/shopper marketing solutions as part of their offerings. Their aim is increase the average size of the consumers’ shopping basket knowing that if they don’t capture the sale now, it will probably go to one of their competitors.
At Management and Marketing Solutions, we work with our clients to assist them with their various customer/shopper marketing activities including managing product assortment, shelf-space, every day and promotional pricing, point-of-sale materials, and in-store shopper promotional programs. We do this with the aim of determining what works best with the retail trade, and ultimately what is desired by their shoppers.