Customer Development and Sales Planning
As consolidation continues in the retail industry through mergers and acquisitions, the influence of the trade becomes ever stronger. What’s more today’s retailer has become increasingly sophisticated in terms of how they manage product categories and sections of the store, making them an even more potent force for one to collaborate with.
At Management and Marketing Solutions, we have experience working with many of the nation’s largest retailers. Through these relationships and our ongoing work in the industry, MMS has developed a deep understanding of how retailers’ needs have evolved over time and how their vendors can best meet them. We thus advise our clients on how they can best fulfill the needs of their retail trading partners including such items as pricing and trade promotion, category management, shopper marketing, new products, discontinued items, supply chain efficiencies, etc.
Meeting the ever changing needs of the retail trade likewise requires an excellent understanding on how best to organize and staff the Sales and Marketing departments, who traditionally manage this working relationship. MMS thus advises firms on such matters as which analytic tools can be most effective with the retail trade, organization structures that coincide with the changes taking place with those of their customers, and how best to allocate people resources. It is this comprehensive approach to Customer Development and Sales Planning, which has helped MMS deliver consistently strong results for their clients.