Case Studies

A privately owned company competing in the telecom industry had seen their sales tumble by 50 percent over a four year period. While much of this decline had to do with the nature of their product line and the technological advances taking place in the telecom industry, an initial review of the business indicated the need for a ... Read more

Working with the Mexican division of a major global consumer package goods company, a study was conducted to better understand the ROI on marketing spending, coupled with a price elasticity study in a product category where the firm had several leading brands. Besides helping shift consumer and trade spending to brands and programs that delivered a significantly better ROI, ... Read more